Instagram is engaged on a characteristic that may suggest Reels to you and a pal primarily based on movies you have shared with one another and your particular person pursuits. Reverse engineer Alessandro Paluzzi unearthed the feature, which known as Mix. Instagram confirmed to TechCrunch that it is testing Mix internally and it hasn’t began trialing it publicly. It could be the case that Mix by no means sees the sunshine of day, although it is at all times intriguing to seek out out in regards to the concepts Instagram is toying with.
The platform hasn’t revealed extra particulars about how Mix will work, although the concept appears to be that Instagram customers and considered one of their besties will uncover new Reels collectively as a substitute of considered one of them discovering a video they like and DMing it to the opposite. It could make sense for Mix to have an indicator that the opposite individual has already seen a specific Reel in order that the 2 individuals who have entry to the feed can begin chatting about it.
TikTok does not have a characteristic alongside these strains, as TechCrunch notes, so Mix may give Instagram a bonus in the case of people who like to take a look at short-form movies collectively. As with lots of the different options platforms of this ilk introduce, Mix basically appears to be about growing engagement.
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